“In A HUG we believe that the consumer’s experiences are transmitted through the friction of the skin onto the garment.”
A HUG merges clothes as if they were hugs, to create new forms, new stories and above all, new opportunities. They give a second chance to discarded garments, redesigning them to create a 100% up-cycled and sustainable product.
Their clothes are created from the embrace of two second-hand garments or the fusion of post-consumer waste with certified sustainable fabrics. Making each garment a unique piece, for both men and women.